PU Showroom introductory film
BASF Polyurethanes GmbH
Commissioned by
BASF Polyurethanes GmbH
Time frame
Mai - September 2012
Project
The showroom presents polyurethane as a very versatile material. To begin with, a film introduces visitors to the “World of Polyurethanes,” showing the countless applications of this material in everyday use. Framed by an entertaining plot, the film zooms in on objects appearing in the scene. In an overlay film within the film, the use and advantages of polyurethane are explained by means of the everyday examples selected.
Services
Conception, sketch of ideas for the film script and design of visual language, film production.
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