Interactive Virtual Car
April 2007 - October 2008
BASF’s broad portfolio for automotive applications is presented in a fun, easily accessible manner by way of an interactive exhibit. A model car provides the navigation interface: The position and direction in which it turns on a projection disc are continually tracked and control surface, which is animated in real time. Another visual display unit shows 3D animations synchronized with the information selected. The exhibit is used worldwide.
Idea, conception, database design, user interface, graphic and exhibit design, project management, quality assurance in realization.
Exhibits and attractions
Interactive periodic table of the elements
Look to the future
Interactive media table
Virtual tour of BASF manufacturing operations
The perfect steak
Virtual car race
Interactive map of the world