July - October 2006
Acting sustainably is a complex process for a global concern. Visitors to the BASF Visitor Center experience this complexity in a simple manner. Three pans of three-armed scales represent the dimensions of acting ecologically, economically and socially responsibly. Experimenting with different weights demonstrates how difficult it is to balance out the scales.
Idea, conception, exhibit design, detailed proposals, exhibit texts and graphics, quality assurance during realization.
Exhibits and attractions
Interactive periodic table of the elements
Look to the future
Interactive media table
Interactive Virtual Car
Virtual tour of BASF manufacturing operations
The perfect steak
Virtual car race
Interactive map of the world